Services

Over the past 25 years, MCM’s Visionary Cheryl Shuman has created many notable and award-winning PR campaigns for a variety of clients and businesses. However, simply saying this is not enough nor is resting on our laurels. It’s our belief that before a PR firm can lay claim to representing you it should first demonstrate its experience and a clear understanding of your business…and this is where we do just that. This section will show you the specialty areas we work in and also provide you with case studies for many clients. We hope that these will provide you with a flavor and idea of our methods and approach to working with clients.

Strategic Communications

(Photo)

- Establishing measurable PR objectives
- 3-5 year communications plan development
- Corporate & key message development
- Sales story development
- Mission statement development
- Crisis management consultation
- Brand development
- Brand Re-positioning
- Industry research and trend analysis
- Cross selling & marketing advice
- Stakeholder PR planning
- Community / Internal relations advice
- Investor relations
Media Relations

(Photo)

- Aligning clients with key media
- Interview coordination and pre-briefing
- News announcements
- Press junkets, launches, press conference management, press releases
- Special report / editorial calendar targeting
- Article & commentary planning
- Profile items
- Media Tour booking & coordination
- Review campaigns – products, films etc
- Media introductions & relationship building
- Press photo-shoot planning
- Product placement
- Established relationships with many trade press
- Strong relationships with national media
Event Production and Conference Management

(photo)

- Full service event organization & management
- Event PR – pre, day of & post
- Speech writing & preparation
- Film festival/premiere support & attendance
- Client industry event support & attendance
Red Carpet Hosting

(Photo)

- Sponsorship counsel
- Exhibition planning
- Launch/promotional events
- Corporate retreats
- Fundraisers
- Seminars
- Workshops
- Cocktail Parties
Materials Creation

(photo)

- Biographies
- Press kits
- Electronic Press Kit (EPKs)
- Video News Release (VNRs)
- Corporate literature
- Promotional material
- Press clippings
Ancillary Services

(photo)

- Media Training
- Photography – corporate, events, products, etc
- Website design & management
- Advertising support
- Graphics work
- Full corporate branding services
- Newsletter creation & management
- Invitation copywriting and design
- Corporate or product brochure design
- Printing
- Copywriting
- Design & marketing consultation